AI disclosure answers
How to label AI-generated content on a website
To label AI-generated content, mark each AI-generated image, video, audio, or text with a visible label and embed machine-readable provenance in the file. The EU AI Act (Article 50(2)) requires machine-readable marking of synthetic media, California SB 942 requires latent and visible disclosure for AI image, video, and audio, and China and India require both visible and embedded labels today.
Two kinds of label, often both required
Most labeling laws ask for a visible marker that a person can see, and a machine-readable marker embedded in the file so platforms and tools can detect provenance. AIDisclose renders the visible label on any element you mark, and writes machine-readable page metadata. It aligns with existing provenance standards such as C2PA Content Credentials and IPTC DigitalSourceType.
What content is covered where
- European Union. Article 50(2) covers synthetic audio, image, video, and text, marked as machine-readable.
- California. SB 942 covers AI-generated image, video, and audio from large providers, with latent and visible disclosure and a free detection tool.
- China. Explicit user-visible labels and implicit machine-readable labels on AI-generated media, text, and synthetic voice.
- India. Prominent labeling of synthetically generated information at upload, with embedded identifiers.
How AIDisclose helps
Publish an ai-disclosure.json manifest that declares the AI systems your site uses, add the on-site snippet to render the required notices and labels in 28 languages, and keep timestamped, exportable evidence that they were shown. Start with a free check of your site.
Common questions
Do AI-generated images need a label?
In several jurisdictions, yes. The EU requires machine-readable marking of synthetic images, California requires latent and visible disclosure for AI images from large providers, and China and India require visible and embedded labels today.
Is a visible label enough?
Often not on its own. Many regimes also require a machine-readable marker embedded in the file, so a visible badge and embedded provenance are both used.
This page is a general reference and does not provide legal advice. Confirm your obligations with qualified counsel. Last reviewed 7 July 2026.