AI disclosure answers
Deepfake disclosure and labeling rules
Deepfakes and other AI-generated or manipulated media must be labeled under several laws. The EU AI Act (Article 50(4), from 2 August 2026) requires deployers to disclose deepfakes and AI-generated text published to inform the public on matters of public interest. China, India, and Italy require labeling of AI-generated or altered media today.
What the EU requires
Article 50(4) asks deployers to disclose that image, audio, or video content is a deepfake, and to disclose AI-generated or AI-manipulated text published to inform the public on matters of public interest. Narrow exemptions apply, including artistic and satirical work, and text that has undergone human editorial review with a person holding editorial responsibility.
Other jurisdictions with labeling duties
China requires explicit and implicit labels on synthetic media today. India requires prominent labeling of synthetically generated information with embedded identifiers. Italy requires transparency and labeling of AI-generated or altered content and adds a criminal offence for harmful AI-altered content.
How AIDisclose helps
Publish an ai-disclosure.json manifest that declares the AI systems your site uses, add the on-site snippet to render the required notices and labels in 28 languages, and keep timestamped, exportable evidence that they were shown. Start with a free check of your site.
Common questions
Does the EU AI Act require labeling deepfakes?
Yes. Article 50(4) requires deployers to disclose deepfake image, audio, and video content, with narrow exemptions for artistic, satirical, and editorially reviewed material. It is enforceable from 2 August 2026.
This page is a general reference and does not provide legal advice. Confirm your obligations with qualified counsel. Last reviewed 7 July 2026.